Most dating profiles ask people to sell themselves. That can be useful, but it often produces the same polished answers: travel, food, music, gym, nights in, nights out.
Icks work differently. They are small, specific, and personal. If someone also cannot stand loud phone videos on public transport, vague plans, or people being rude to staff, you learn something practical about how they move through the world.
MatchICK uses that overlap as one signal alongside profile details, distance preferences, and what each person is looking for.